13 November 2003

Coffee Machine Saturation

Today I made the opportunity to vosot the major coffee machine retail shere in Switzerland. The visit included market overview, comparison of prices to Aussie prices, model features and I must admit a few too many coffee taste tests. I visited Füst, Mediamart & Migros which differentiated themselves in terms of models, prices and customer service. With the cost of freight to Australian it doesn't look like much move to move in the near future so Australian retails rices are world competitie.